{"title":"General Finishes","description":"","products":[{"product_id":"enduro-2k-poly-white-w-catalyst-by-general-finishes","title":"ENDURO 2K POLY WHITE W\/ CATALYST by General Finishes","description":"\u003cp\u003e\u003cspan\u003eWater-based Tintable 2K White Polyurethane is engineered to prevent the biggest frustrations for today's \u003c\/span\u003e\u003cstrong\u003eprofessional, industrial and OEM\u003c\/strong\u003e\u003cspan\u003e users providing ultimate durability for interior\/exterior use. Key features are:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eEasy application\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eFast film build \u0026amp; production time\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eExcellent adhesion\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eOptimum water and \u0026amp; chemical resistance. \u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003eWe go hard for great chemistry, so you don't have to worry when your clients are tough on the paint. Paired with Tintable 2K Clear Poly, you have a dynamic duo of 2 component polyurethane finishes, the most durable interior\/exterior coatings General Finishes has ever created. You can apply confidently, knowing that you are giving your customer the best the industry offers. Perfect for new or remodeled cabinets, furniture, woodwork, pre-primed steel, fiberglass, and exterior projects. \u003c\/span\u003e\u003cspan\u003e\u003cstrong\u003eRequires NCO Catalyst.\u003c\/strong\u003e\u003c\/span\u003e\u003cspan\u003e Made in the U.S.A. by General Finishes.  \u003c\/span\u003e\u003c\/p\u003e","brand":"General Finishes","offers":[{"title":"GALLON \/ WHITE \/ FLAT \u003c 10","offer_id":51807568593213,"sku":null,"price":140.0,"currency_code":"USD","in_stock":true},{"title":"GALLON \/ WHITE \/ SATIN 25-35","offer_id":51807568625981,"sku":null,"price":140.0,"currency_code":"USD","in_stock":true},{"title":"GALLON \/ WHITE \/ SEMI-GLOSS 50-60","offer_id":51807568658749,"sku":null,"price":140.0,"currency_code":"USD","in_stock":true},{"title":"GALLON \/ WHITE \/ GLOSS 90+","offer_id":51807568691517,"sku":null,"price":140.0,"currency_code":"USD","in_stock":true},{"title":"GALLON \/ CUSTOM COLOR \/ FLAT \u003c 10","offer_id":51807568724285,"sku":null,"price":140.0,"currency_code":"USD","in_stock":true},{"title":"GALLON \/ CUSTOM COLOR \/ SATIN 25-35","offer_id":51807568757053,"sku":null,"price":140.0,"currency_code":"USD","in_stock":true},{"title":"GALLON \/ CUSTOM COLOR \/ SEMI-GLOSS 50-60","offer_id":51807568789821,"sku":null,"price":140.0,"currency_code":"USD","in_stock":true},{"title":"GALLON \/ CUSTOM COLOR \/ GLOSS 90+","offer_id":51807568822589,"sku":null,"price":140.0,"currency_code":"USD","in_stock":true},{"title":"5 GALLON \/ WHITE \/ FLAT \u003c 10","offer_id":51807568855357,"sku":null,"price":675.0,"currency_code":"USD","in_stock":true},{"title":"5 GALLON \/ WHITE \/ SATIN 25-35","offer_id":51807568888125,"sku":null,"price":675.0,"currency_code":"USD","in_stock":true},{"title":"5 GALLON \/ WHITE \/ SEMI-GLOSS 50-60","offer_id":51807568920893,"sku":null,"price":675.0,"currency_code":"USD","in_stock":true},{"title":"5 GALLON \/ WHITE \/ GLOSS 90+","offer_id":51807568953661,"sku":null,"price":675.0,"currency_code":"USD","in_stock":true},{"title":"5 GALLON \/ CUSTOM COLOR \/ FLAT \u003c 10","offer_id":51807568986429,"sku":null,"price":675.0,"currency_code":"USD","in_stock":true},{"title":"5 GALLON \/ CUSTOM COLOR \/ SATIN 25-35","offer_id":51807569019197,"sku":null,"price":675.0,"currency_code":"USD","in_stock":true},{"title":"5 GALLON \/ CUSTOM COLOR \/ SEMI-GLOSS 50-60","offer_id":51807569051965,"sku":null,"price":675.0,"currency_code":"USD","in_stock":true},{"title":"5 GALLON \/ CUSTOM COLOR \/ GLOSS 90+","offer_id":51807569084733,"sku":null,"price":675.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0736\/4227\/9229\/files\/gf-product-render-WATER-BASED-PIGMENTED-TOPCOAT-ENDURO-2K-WHITE-POLY-flat-GALLON-CLOSED-v2-thick-banding-1000PX-general-finishes-2024_096e71b2-1265-431f-83e5-bb3e45c6f462.jpg?v=1780853673"},{"product_id":"enduro-2k-poly-clear-w-catalyst-by-general-finishes","title":"ENDURO 2K POLY CLEAR W\/ CATALYST by General Finishes","description":"\u003cp\u003e\u003cspan\u003eWater-based Tintable 2K White Polyurethane is engineered to prevent the biggest frustrations for today's \u003c\/span\u003e\u003cstrong\u003eprofessional, industrial and OEM\u003c\/strong\u003e\u003cspan\u003e users providing ultimate durability for interior\/exterior use. Key features are:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eEasy application\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eFast film build \u0026amp; production time\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eExcellent adhesion\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eOptimum water and \u0026amp; chemical resistance. \u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003eWe go hard for great chemistry, so you don't have to worry when your clients are tough on the paint. Paired with Tintable 2K Clear Poly, you have a dynamic duo of 2 component polyurethane finishes, the most durable interior\/exterior coatings General Finishes has ever created. You can apply confidently, knowing that you are giving your customer the best the industry offers. 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Stocked in Black and White, custom colors are available to wholesale customers upon request. White and Clear can be used as tint bases to achieve most standard paint deck colors. For\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eprofessional, industrial, and OEM non-architectural use.\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eSatin is also available in quarts.\u003c\/p\u003e\n\u003cp\u003eLearn more about General Finishes' entire finishing system of clear and pigmented primers, acrylic and polyurethane clears, pigmented topcoats, and water-based stains here: \u003cbr\u003e\u003ca href=\"https:\/\/generalfinishes.com\/4-reasons-to-switch-to-water-based-wood-finishes\"\u003e\u003cstrong\u003e4 Reasons to Switch to Water-Based Finishes\u003c\/strong\u003e\u003c\/a\u003e\u003cstrong\u003e.\u003c\/strong\u003e\u003c\/p\u003e","brand":"General Finishes","offers":[{"title":"GALLON \/ WHITE \/ FLAT \u003c 10","offer_id":51807569412413,"sku":null,"price":105.0,"currency_code":"USD","in_stock":true},{"title":"GALLON \/ WHITE \/ SATIN 25-35","offer_id":51807569445181,"sku":null,"price":105.0,"currency_code":"USD","in_stock":true},{"title":"GALLON \/ WHITE \/ SEMI-GLOSS 50-60","offer_id":51807569477949,"sku":null,"price":105.0,"currency_code":"USD","in_stock":true},{"title":"GALLON \/ WHITE \/ GLOSS 80+","offer_id":51807569510717,"sku":null,"price":105.0,"currency_code":"USD","in_stock":true},{"title":"GALLON \/ CUSTOM COLOR \/ FLAT \u003c 10","offer_id":51807569543485,"sku":null,"price":105.0,"currency_code":"USD","in_stock":true},{"title":"GALLON \/ CUSTOM COLOR \/ SATIN 25-35","offer_id":51807569576253,"sku":null,"price":105.0,"currency_code":"USD","in_stock":true},{"title":"GALLON \/ CUSTOM COLOR \/ SEMI-GLOSS 50-60","offer_id":51807569609021,"sku":null,"price":105.0,"currency_code":"USD","in_stock":true},{"title":"GALLON \/ CUSTOM COLOR \/ GLOSS 80+","offer_id":51807569641789,"sku":null,"price":105.0,"currency_code":"USD","in_stock":true},{"title":"5 GALLON \/ WHITE \/ FLAT \u003c 10","offer_id":51807569674557,"sku":null,"price":475.0,"currency_code":"USD","in_stock":true},{"title":"5 GALLON \/ WHITE \/ SATIN 25-35","offer_id":51807569707325,"sku":null,"price":475.0,"currency_code":"USD","in_stock":true},{"title":"5 GALLON \/ WHITE \/ SEMI-GLOSS 50-60","offer_id":51807569740093,"sku":null,"price":475.0,"currency_code":"USD","in_stock":true},{"title":"5 GALLON \/ WHITE \/ GLOSS 80+","offer_id":51807569772861,"sku":null,"price":475.0,"currency_code":"USD","in_stock":true},{"title":"5 GALLON \/ CUSTOM COLOR \/ FLAT \u003c 10","offer_id":51807569805629,"sku":null,"price":475.0,"currency_code":"USD","in_stock":true},{"title":"5 GALLON \/ CUSTOM COLOR \/ SATIN 25-35","offer_id":51807569838397,"sku":null,"price":475.0,"currency_code":"USD","in_stock":true},{"title":"5 GALLON \/ CUSTOM COLOR \/ SEMI-GLOSS 50-60","offer_id":51807569871165,"sku":null,"price":475.0,"currency_code":"USD","in_stock":true},{"title":"5 GALLON \/ CUSTOM COLOR \/ GLOSS 80+","offer_id":51807569903933,"sku":null,"price":475.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0736\/4227\/9229\/files\/gf-product-render-water-based-pigmented-topcoat-enduro-white-poly-semi-gloss-gallon-closed-v2-thick.png?v=1780853677"},{"product_id":"enduro-poly-clear-1k-by-general-finishes","title":"ENDURO POLY CLEAR 1K by General Finishes","description":"\u003cp\u003e\u003cspan\u003eA favorite of \u003c\/span\u003e\u003cstrong\u003eprofessional\/industrial finishers and OEM manufacturing facilities,\u003c\/strong\u003e\u003cspan\u003e Enduro Clear 1K Poly is a premium non-yellowing water-based self-crosslinking polyurethane-fortified topcoat that delivers a clear, tough, durable, and abrasion-resistant finish. Now available in a Dead Flat sheen, it is clear drying, low odor, and easy to use. Clear 1K Poly can be used on any project where more solids (28%) and durability are desired. Learn more about General Finishes' entire finishing system of clear and pigmented primers, acrylic and polyurethane clears, pigmented topcoats and water-based stains: \u003c\/span\u003e\u003ca href=\"https:\/\/generalfinishes.com\/4-reasons-to-switch-to-water-based-wood-finishes\"\u003e\u003cstrong\u003e4 Reasons to Switch to Water-Based Finishes\u003c\/strong\u003e\u003c\/a\u003e\u003cstrong\u003e. Made in the U.S.A. by General Finishes, the Gold Standard for Professional Water-Based Finishes.\u003c\/strong\u003e\u003c\/p\u003e","brand":"General Finishes","offers":[{"title":"GALLON \/ CLEAR \/ FLAT \u003c 10","offer_id":51807570002237,"sku":null,"price":95.0,"currency_code":"USD","in_stock":true},{"title":"GALLON \/ CLEAR \/ SATIN 25-35","offer_id":51807570035005,"sku":null,"price":95.0,"currency_code":"USD","in_stock":true},{"title":"GALLON \/ CLEAR \/ SEMI-GLOSS 50-60","offer_id":51807570067773,"sku":null,"price":95.0,"currency_code":"USD","in_stock":true},{"title":"GALLON \/ CLEAR \/ GLOSS 80+","offer_id":51807570100541,"sku":null,"price":95.0,"currency_code":"USD","in_stock":true},{"title":"5 GALLON \/ CLEAR \/ FLAT \u003c 10","offer_id":51807570133309,"sku":null,"price":425.0,"currency_code":"USD","in_stock":true},{"title":"5 GALLON \/ CLEAR \/ SATIN 25-35","offer_id":51807570166077,"sku":null,"price":425.0,"currency_code":"USD","in_stock":true},{"title":"5 GALLON \/ CLEAR \/ SEMI-GLOSS 50-60","offer_id":51807570198845,"sku":null,"price":425.0,"currency_code":"USD","in_stock":true},{"title":"5 GALLON \/ CLEAR \/ GLOSS 80+","offer_id":51807570231613,"sku":null,"price":425.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0736\/4227\/9229\/files\/gf-product-render-water-based-topcoat-enduro-clear-poly-dead-flat-gallon-closed-transparent-new.png?v=1780853678"},{"product_id":"enduro-stain-blocker-by-general-finishes","title":"ENDURO STAIN BLOCKER by General Finishes","description":"\u003cp\u003e\u003cspan\u003eNewly formulated Enduro Stain Blocker is General Finishes' revolutionary water-based stain-blocking primer that now provides improved sandability and advanced performance for interior AND exterior projects. It can protect pigmented finishes from stains, dyes, and wood tannin bleed-through. Brush, roll, or spray over an existing finish, raw wood, or MDF.  General Finishes Stain Blocker is designed for effectiveness, not price point. This primer has a sophisticated resin system and an atypical formulation. Use it on pieces where you are concerned about bleed-through. GF also offers tintable physical primers, White Under Coat and Deep Base Primer. Meets KCMA and AWI System 2 standards. \u003c\/span\u003e\u003c\/p\u003e","brand":"General Finishes","offers":[{"title":"GALLON \/ PRIMER WHITE","offer_id":51807570297149,"sku":null,"price":90.0,"currency_code":"USD","in_stock":true},{"title":"5 GALLON \/ PRIMER WHITE","offer_id":51807570329917,"sku":null,"price":375.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0736\/4227\/9229\/files\/gf-product-render-water-based-pigmented-primer-enduro-stain-blocker-gallon-closed-transparent.png?v=1780853680"},{"product_id":"enduro-undercoat-white-by-general-finishes","title":"ENDURO UNDERCOAT WHITE WATER BASED by General Finishes","description":"\u003cp\u003e\u003cspan\u003eGeneral Finishes Professional Enduro White Undercoat is similar to General Finishes Sanding Sealer with the addition of white colorant to provide a primer undercoat for white\/off-white wood finishes. Want to tint to a darker color? Use Enduro Deep Base Primer instead. Both are EXTERIOR rated and tintable, and the high solids, heavy-bodied formula facilitates a fast film build and easy sanding. Use as a basecoat for pigmented finishes. It dries tack-free in 30+ minutes. Particularly effective on MDF. Learn more about General Finishes' entire finishing system of clear and pigmented primers, acrylic and polyurethane clears, pigmented topcoats, and water-based stains. \u003c\/span\u003e\u003ca href=\"https:\/\/generalfinishes.com\/4-reasons-to-switch-to-water-based-wood-finishes\"\u003e\u003cstrong\u003e4 Reasons to Switch to Water-Based Finishes\u003c\/strong\u003e\u003c\/a\u003e\u003cspan\u003e. \u003c\/span\u003e\u003ca href=\"https:\/\/generalfinishes.com\/sites\/default\/files\/documents\/files\/2021-06\/gf-info-sheet-spray-tip-size-recommendations-v5-general-finishes-2021-06-14.pdf\" data-entity-type=\"media\" data-entity-uuid=\"869be810-b770-41c1-a5f5-3e1ae54c6c5e\" data-entity-substitution=\"media\" title=\"Spray Tip Size Recommendations 2010\"\u003eSee our spray tip size recommendations here.\u003c\/a\u003e\u003ca data-entity-type=\"media\" data-entity-uuid=\"869be810-b770-41c1-a5f5-3e1ae54c6c5e\" data-entity-substitution=\"media\" href=\"https:\/\/generalfinishes.com\/sites\/default\/files\/documents\/files\/2021-06\/gf-info-sheet-spray-tip-size-recommendations-v5-general-finishes-2021-06-14.pdf\" title=\"Spray Tip Size Recommendations 2010\"\u003e\u003cspan\u003e \u003c\/span\u003e\u003c\/a\u003e\u003cstrong\u003eMade in the U.S.A. by General Finishes.\u003c\/strong\u003e\u003c\/p\u003e","brand":"General Finishes","offers":[{"title":"GALLON \/ PRIMER WHITE","offer_id":51807570428221,"sku":null,"price":75.0,"currency_code":"USD","in_stock":true},{"title":"5 GALLON \/ PRIMER WHITE","offer_id":51807570460989,"sku":null,"price":325.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0736\/4227\/9229\/files\/gf-product-render-water-based-topcoat-enduro-white-undercoat-gallon-closed-transparent-1000px.png?v=1780853682"},{"product_id":"enduro-sanding-sealer-by-general-finishes","title":"ENDURO SANDING SEALER by General Finishes","description":"\u003cp\u003e\u003cspan\u003eEnduro Professional Water-Base Sanding Sealer is a clear undercoat with strong adhesion properties that forms an easily sandable foundation for your project. This fast-drying pre-catalyzed sealer is designed as a basecoat for General Finishes topcoats. It's \u003c\/span\u003e\u003cspan\u003elarger resin polymer provides for fast build and the lower price point makes it a popular base coat\u003c\/span\u003e\u003cspan\u003e. Engineered for cabinets \u0026amp; millwork, it can be brushed, rolled, or sprayed. Dries tack-free in 5-10 minutes in ideal conditions. Learn more about General Finishes' entire finishing system of clear and pigmented primers, acrylic and polyurethane clears, pigmented topcoats and water-based stains here: \u003c\/span\u003e\u003ca href=\"https:\/\/generalfinishes.com\/4-reasons-to-switch-to-water-based-wood-finishes\"\u003e\u003cstrong\u003e4 Reasons to Switch to Water-Based Finishes\u003c\/strong\u003e\u003c\/a\u003e\u003cspan\u003e. \u003c\/span\u003e\u003ca href=\"https:\/\/generalfinishes.com\/sites\/default\/files\/documents\/files\/2021-06\/gf-info-sheet-spray-tip-size-recommendations-v5-general-finishes-2021-06-14.pdf\" data-entity-type=\"media\" data-entity-uuid=\"869be810-b770-41c1-a5f5-3e1ae54c6c5e\" data-entity-substitution=\"media\" title=\"Spray Tip Size Recommendations 2010\"\u003eSee our spray tip size recommendations here.\u003c\/a\u003e\u003ca data-entity-type=\"media\" data-entity-uuid=\"869be810-b770-41c1-a5f5-3e1ae54c6c5e\" data-entity-substitution=\"media\" href=\"https:\/\/generalfinishes.com\/sites\/default\/files\/documents\/files\/2021-06\/gf-info-sheet-spray-tip-size-recommendations-v5-general-finishes-2021-06-14.pdf\" title=\"Spray Tip Size Recommendations 2010\"\u003e\u003cspan\u003e \u003c\/span\u003e\u003c\/a\u003e\u003cstrong\u003eMade in the U.S.A. by General Finishes.\u003c\/strong\u003e\u003c\/p\u003e","brand":"General Finishes","offers":[{"title":"GALLON \/ CLEAR","offer_id":51807570493757,"sku":null,"price":70.0,"currency_code":"USD","in_stock":true},{"title":"5 GALLON \/ CLEAR","offer_id":51807570526525,"sku":null,"price":300.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0736\/4227\/9229\/files\/gf-product-render-water-based-topcoat-enduro-sanding-sealer-gallon-closed-transparent-general_1.png?v=1780853682"},{"product_id":"enduro-rtm-water-based-stain-by-general-finishes","title":"ENDURO RTM WATER BASED STAIN  by General Finishes","description":"\u003cp\u003e\u003cspan\u003eGeneral Finishes RTM (Ready To Match) Stain System for professional finishers, industrial users, and OEM manufacturing facilities makes color-matching the easiest process on the market. The system consists of 12 ready-to-use LOW VOC water-based stains plus a clear base; a chip box with over 100 color formulas on two-sided color chips plus stock color chips; and a formula book available in print\/digital format to calculate any quantity of stain. Intermix the stains and base to design your own colors. Brush or spray application. \u003c\/span\u003e\u003ca href=\"https:\/\/generalfinishes.com\/sites\/default\/files\/documents\/files\/2021-06\/gf-info-sheet-spray-tip-size-recommendations-v5-general-finishes-2021-06-14.pdf\" data-entity-type=\"media\" data-entity-uuid=\"869be810-b770-41c1-a5f5-3e1ae54c6c5e\" data-entity-substitution=\"media\" title=\"Spray Tip Size Recommendations 2010\"\u003eSee our spray tip size recommendations here.\u003c\/a\u003e\u003cspan\u003e Click on the last tab to take a look at the RTM Chip Box. \u003c\/span\u003e\u003ca href=\"https:\/\/generalfinishes.com\/4-reasons-to-switch-to-water-based-wood-finishes\"\u003e\u003cstrong\u003e4 Reasons to Switch to Water-Based Finishes\u003c\/strong\u003e\u003c\/a\u003e\u003cstrong\u003e. Made in the U.S.A. by General Finishes.\u003c\/strong\u003e\u003c\/p\u003e","brand":"General Finishes","offers":[{"title":"QUART \/ RAW SIENNA","offer_id":51807570592061,"sku":null,"price":35.0,"currency_code":"USD","in_stock":true},{"title":"QUART \/ GOLDEN BROWN","offer_id":51807570624829,"sku":null,"price":35.0,"currency_code":"USD","in_stock":true},{"title":"QUART \/ RAW UMBER","offer_id":51807570657597,"sku":null,"price":35.0,"currency_code":"USD","in_stock":true},{"title":"QUART \/ BURNT UMBER","offer_id":51807570690365,"sku":null,"price":35.0,"currency_code":"USD","in_stock":true},{"title":"QUART \/ TAVERN BROWN","offer_id":51807570723133,"sku":null,"price":35.0,"currency_code":"USD","in_stock":true},{"title":"QUART \/ RED","offer_id":51807570755901,"sku":null,"price":35.0,"currency_code":"USD","in_stock":true},{"title":"QUART \/ TRANS RED OXIDE","offer_id":51807570788669,"sku":null,"price":35.0,"currency_code":"USD","in_stock":true},{"title":"QUART \/ 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